Registration and Coffee
Conference Opening
Aleksas Drozdovskis
Vaidas Adomauskas
Opening Keynote: Rethinking Product Growth: How Focus on Value Drives Long-term Product Success
Are you ready to break free from the cycle of short-term wins and build a product that stands the test of time?
In this dynamic presentation, Sean Ellis—a pioneer in growth and author of global bestseller Hacking Growth—will reveal how today’s most successful companies achieve sustained growth by focusing on what truly matters: delivering exceptional customer value.
You will discover powerful, actionable strategies that you can implement immediately to transform your product’s growth trajectory. Learn how to cultivate a culture of experimentation and align your entire team around a mission that drives long-term success.
This is not just a presentation – it's your guide for creating a product that not only grows but also thrives in a competitive market. Whether you're working on a product in a digital-native scale-up or a transforming to digital companies, this is your blueprint.
Sean Ellis
Coffee & Networking
Enabling Product Growth Through Radical Experimentation
Let's delve into how Booking.com, a recognized leader in experimentation in the technology ecosystem, integrates radical experimentation into the product development life cycle.
We will explore various facets of the "Experimentation Flywheel" and engage in a detailed discussion of technology, approach, process, and culture.
Sanchit Juneja
Realizing the Transformational Power of Technology in Large Companies
In the wake of ChatGPT's groundbreaking release in 2022, AI has taken center stage in discussions about technological innovation.
As organizations grapple with the imperative to adopt AI for competitive advantage, it's essential to recognize that this is just one chapter in a long history of technological transformations.
This presentation will explore how large organizations have navigated these shifts, from the dot-com boom to the cloud revolution.
By examining both successes and failures, we'll delve into a practical framework for implementing technology transformation in complex environments, ensuring that organizations can harness the power of AI and other emerging technologies to thrive in the digital age.
John Nekus
Lunch and Networking
Navigating the AI Revolution: Building What Customers Truly Need
In the AI-driven era, product managers face a unique challenge: balancing the allure of cutting-edge AI capabilities with customer needs.
This talk explores strategies for navigating the AI hype, focusing on how to identify and prioritize features that truly resonate with users and drive business growth.
Learn to harness AI's potential while staying grounded in customer-centric product development.
Janet Bumpas
Panel Discussion: Vision to Victory, Double Down on the Right AI Use Cases and Ignore the Hype
This panel explores the critical balance between embracing transformative AI opportunities and avoiding the distractions of overhyped trends. Industry leaders share insights into tackling privacy challenges, ensuring robust data security, and balancing personalization with user trust.
The discussion highlights frameworks for determining human oversight versus AI autonomy, workforce strategies for navigating economic implications, and prioritizing high-impact AI use cases aligned with organizational goals.
With sector-specific examples from healthcare to transportation, the panel examines maximizing ROI, tracking qualitative impacts, and mitigating hidden costs. Attendees will gain actionable strategies to deploy AI responsibly, cost-effectively, and with measurable success.
Mirela Mus
Aurimas Griciūnas
John Nekus
Sanchit Juneja
Coffee & Networking
Mitigating The Disruption Of Your Established Product Through Venture Building
What if your established product is destined to decline in the foreseeable future?
Let's dive into corporate venture building as a strategy to reduce growth risks in the core business.
We will extract practical and useful insights from this approach, which are particularly valuable for startup founders, VCs, product managers, and corporate innovators inside digitally transforming companies.
Dr. Kiziltan Yüceil
Experience Design in the Age of AI
Let's explore how experience design can be a driving force in transforming businesses into digital leaders.
Discover how AI can augment human capabilities, enabling designers to create innovative and impactful experiences that engage users and drive product growth. Learn about the importance of responsible AI design, the new skills designers need to acquire, and the practical tools available to leverage AI effectively.
By understanding how to harness the power of AI, experience designers can position themselves as strategic partners in helping businesses navigate the digital world, transform their offerings, and achieve sustainable growth.
Tom Moran
Coffee & Networking
Panel Discussion: What Digital-Native Companies Can Learn, Relearn, And Unlearn From Transforming-To-Digital And Vice Versa?
This panel explores the nuanced differences and shared opportunities between digital-native and established companies transforming to digital. Industry leaders and global practitioners will share insights into defining product and growth leadership roles across diverse organizational and geographical contexts.
The discussion will uncover what digital-native companies excel at—such as innovation agility and data-driven strategies—and how these lessons can inspire transforming-to-digital organizations. Conversely, panelists will highlight overlooked strengths in established companies, such as robust operational frameworks and stakeholder management, that digital-native firms can adopt.
Attendees will gain actionable takeaways for fostering growth, adaptability, and innovation in their unique professional journeys.
Vaidas Adomauskas
Sean Ellis
Karolis Lesickas
Janet Bumpas
Closing Keynote: Untrapping Product Teams: Simplifying the Product Game!
No matter where you work, traps are ahead of you. Often disguised and unnoticed. When you fall prey to traps, creating value becomes a far dream.
Reflect on the following: What’s louder: opinions or evidence? What’s a success: meeting deadlines or reaching goals? What matters most: outputs or outcomes? How do you deal with failures: avoid them or learn from them?
The more you experience the left, the more trapped you are. Sadly, that’s normal. This talk helps people understand how to face reality and uncover opportunities to act immediately to simplify the product game.
David Pereira
Conference Closing
Aleksas Drozdovskis
Vaidas Adomauskas
Afterparty & Networking
Hacking Growth Workshop
About
Despite a wealth of knowledge at our fingertips, the majority of companies struggle to successfully implement the approach that has led to the fastest growing companies in history. The reason? Success demands a seismic shift in how cross-functional teams work together on growth. Sean offers a workshop that significantly increases your odds of successfully implementing this approach in your company.
Workshop format
In Sean's group workshop format, cross-functional teams converge to embark on a transformative journey together. Through interactive case studies and collaborative decision-making, teams gain insights into implementing and executing a cross-functional growth process effectively.
Throughout the immersive full-day workshop, teams align on shared objectives for sustainable growth and develop a deep understanding of their unique growth engine. Sean also empowers teams to identify high-leverage opportunities for accelerating growth. By applying a test-and-learn approach to high leverage areas of the business, teams can swiftly catalyze rapid and sustainable growth.
Fast and sustainable growth improvement
The results speak for themselves. Companies that diligently implement Sean's teachings experience significant growth acceleration within the first month, all without increasing marketing budgets. In fact, 92% of workshop participants indicate that they are "very confident" in their ability to accelerate growth based on their learnings, and the rest are somewhat confident.
Don't miss this opportunity to propel your company to new heights of success. Join us and unleash your company's true potential.
ROI on growth transformation
The value of a successful growth transformation is often measured in millions or even billions of dollars in additional market capitalization. And because it does not rely on a significant increase in marketing spending, this growth acceleration is often achieved with a reduction in cash burn.
Enter Sean, a pioneer in the growth space (he helped bring 5 unicorns to market). With a mission now to guide companies through this challenging transition, Sean has honed his approach over years of hands-on experience driving growth transformation engagements as interim VP Growth and through cross-functional workshops (both private and group format). He can significantly increase your team's odds of a successful growth transformation.
Who should attend?
Product Leaders: Aiming to improve key metrics such as conversion and retention by integrating growth hacking into product development.
Startup Founders: Looking to scale their businesses by aligning their teams around growth strategies used by the world's fastest-growing companies.
Marketing Leaders: Wanting to elevate their impact by transitioning from tactical execution to strategic growth leadership.
Cross-functional teams working on digital products and services in digital-native scaleups
Sean Ellis
